The above book can be viewed here:
Anyone read this before? I’ve only read a small portion but my views of social influence and culture have definitely been shifted. It discusses propaganda and it’s use over the past 100 or so years.
I’m warning you though, reading this thing is like a big slap in the face of what you might think is true.
@forover100years, Well I am a communications major and so a lot of my research and study deals with propaganda. Although I believe Bernays gets over-credited for some of his ideas and campaigns (see “Torches of Liberty” campaign), I still consider him to be one of the founders of modern propaganda and advertising. Its interesting hearing an inside perspective, which Bernays provides in this book. I mean with every statement, every photo, every position, every word, there is choice, and these choices have a direct impact on how the message or advertisement or communication is received. The sender cannot fully control how the receiver receives the message, which was once thought to be true (known as the “Magic Bullet Theory”). However, there is a lot more perception that occurs than we fully see or understand. If you haven’t already, I recommend you read it if you have the time, its a pretty short read as I remember. Also, maybe the OP has more to add, as its been awhile since I’ve read it.
@cognizantelephant, ya its so different hearing it from a guy on the inside to i find. Its crazy to think that were being controlled and influenced without even noticing.
Right now I’m reading The Master Switch by Tim Wu, which discusses control of communication mediums. You may find it of interest. Glad to hear I helped you find Bernays, he is at the center of one of my greatest interests and research.