We have reinvented Buddha for our new line of t-shirts.

I’m am on a journey to become the most awakened version of myself, and this requires daily reminders and affirmations about the path that I’m on.

 Last year, I developed an interest in fashion and personal identity but soon got fed up with the options available to me.

Sure, there were lots of clothing lines out there that looked nice, but none that perfectly matched the image I wanted to cultivate for myself.

There were plenty of t-shirts with rock bands on them…

But none with portraits of the thinkers and philosophers I most admire…

… well none that I would actually wear.

There is a reason why tattoos are so universally popular and why different religions and groups over the centuries had custom-made outfits:

Our clothing can be more than clothing if we choose: under certain conditions, what we wear can remind us each day of our mission and purpose.

It communicates to ourselves and others that we are part of a tribe.

In knowing this, we decided to team up with the legendary British artist Luke Dixon, to reinvent some of History’s greatest geniuses.

We started with the Buddha (click this link to see it).

This is how we did it:

Luke Dixon’s Buddha T-shirt Creative Process

Step 1: Explore composition and basic outline

Luke started by doing various sketches of possible compositions. We specifically told him that we wanted the Buddha to be fit and athletic, not soft and pretty as he is classically portrayed.

initial-buddha-sketch-2

Step 2: Draw a highly detailed reinvented version of Buddha with ink

The Buddha was around 35 at the time of his enlightenment, had lived a fairly rough existence (sleeping on the floor in charnel grounds, fasting, extreme diets, extensive meditations, etc.) and we wanted to show this side of him—the warrior side.

Buddha Sketch Luke Dixon

Step 3: Find suitable colors and create super high-quality print

Luke selected colors based on the classic Buddhist color palette. The Buddha is often reported as a dark Indian man, but the Buddha was actually from modern-day Nepal. He was said to have had blue eyes, and a fair complexion from meditating in the shade for hours each day.

Awakened t-shirts buddha

Learn more about our Buddha T-shirt here!