here’s to the ones that can change the world

  • sb123 (0) December 10, 2012

    this quote was actually said by Steve Jobs, not by Jack Kerouac

    • eriji (0) November 21, 2013

      It wasn’t Steve Jobs either, it was the team of Rob Siltanen and Ken Segall at advertising agency TBWA\Chiat\Day which created the Apple advertising campaign “Think Different” in 1997. This text, a longer version and a shorter version were used during the multi-year campaign. It is often miss-attributed to Jack Kerouac because of a passage in “On the Road”: “The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars and in the middle you see the blue centerlight pop and everybody goes “Awww!””