We have reinvented Tesla for our new line of t-shirts.

I’m am on a journey to become the most awakened version of myself, and this requires daily reminders and affirmations about the path that I’m on.

 Last year, I developed an interest in fashion and personal identity but soon got fed up with the options available to me.

Sure, there were lots of clothing lines out there that looked nice, but none that perfectly matched the image I wanted to cultivate for myself.

There were plenty of t-shirts with rock bands on them…

But none with portraits of the thinkers and philosophers I most admire…

… well none that I would actually wear.

There is a reason why tattoos are so universally popular and why different religions and groups over the centuries had custom-made outfits:

Our clothing can be more than clothing if we choose: under certain conditions, what we wear can remind us each day of our mission and purpose.

It communicates to ourselves and others that we are part of a tribe.

In knowing this, we decided to team up with the legendary British artist Luke Dixon, to reinvent some of History’s greatest geniuses.

We started with the Tesla (click this link to see it).

This is how we did it:

Luke Dixon’s Tesla T-shirt Creative Process

Step 1: Draw a highly detailed reinvented version of Tesla with ink

Tesla was a master of lightning and a creative genius. We combined these elements and had electrical currents represent his incredible thinking style.

Tesla drawing Luke Dixon

Step 2: Find suitable colors and create super high-quality print

Luke selected the primary colors for Tesla since Tesla was a man who liked to play with the elements—the fundamental components of reality.

model-tesla-large

Learn more about our Tesla T-shirt here!